Things to Remember While Planning a Nadar Wedding

While people from the Northern part of India have always been considered the front-runner whenever it comes to big fat, elaborate Indian weddings; southern zone of the country has never been far behind in terms of rich, culturally elaborate weddings. Though natives from South-India have always known to be simple and subtle in their ways and traditions yet their wedding rituals are quite interesting and rich in appeal.

Many a kinds of weddings are held down south from Andhra Pradesh to Kerala, Karnataka to Tamil Nadu – In the most beautiful ways. Be it a Hindu wedding, a Muslim or a Christian wedding in this part of the country – Weddings have always been worth a festivity.

The Tamil Brahmins or Keralite Vishwakarmas or the Nadar Christians – Weddings in these communities will keep you awestruck with the rich cultural and aesthetic value they emit from their rites and rituals.

In the southernmost part of India, that is the state of Tamil Nadu – There are several communities with a variety of rites and rituals. The Tamil Brahmins, the Tamil Iyers, the Tamil Nadars – These are various communities rich in traditional culture and the same is reflected in their weddings.

When it comes to weddings among Nadars, it is an elaborate affair for the families. A typical Nadar matrimony ceremony includes several kinds of ceremonies with a distinctive meaning and rituals and is hence celebrated with much pomp and show.

After a customary confirmation among families and the boy and the girl for the matrimonial alliance, the wedding is announced by the eldest member or the priest in the family among all relatives, friends and important community members.

The first of the pre-wedding ceremonies is the flower garland wearing ceremony in a typical Nadar wedding. The bride-groom’s parents, elders, relatives and friends come down to the house of the bride carrying gifts, new clothes, jewelry and gifts for her. They bring large and beautiful garlands of flowers for the bride and she is decked up in flowered jewelry by the mother of the bride-groom. In case of absence of the mother of the bride-groom, the ritual is covered either by the sister or the sister-in-law of the bride-groom. They are then followed by all other female family members of the bride-groom who take turns in decking up the bride with flowered jewelry. The bride is hence blessed and smeared with vibhuthi or kungumam by all elders present there.

Following this, the eldest members of both the families are made to sit across each other and exchange gifts among both the families in terms of cash, clothes, fruits, flowers and jewelry on the thambulam or the welcome plate; after honoring each other with vibhuthi and flower garlands. Next in suite is the pattu kattuthal ceremony which is honored by the bride-groom’s family in the bride’s house by blessing the bride with a beautiful new silk saree. The bride is then blessed by the elders in the family who apply vibhuthi or kungumam on her forehead.

The gold-melting ceremony is an interesting ceremony among the Nadars and is necessarily held at the bride-groom’s residence. A beautiful traditionally designed thali is made by the bride-groom’s family and gifted to the family of the bride-groom. A small piece of gold is put on the thali by the bride’s family for gold melting. A goldsmith melts the gold piece and performs a puja and takes along a small part of the melted gold with him. He is escorted out of the house by a woman with a child as she is considered auspicious with her child.

After the gold melting ceremony, there is a puja ceremony held in both the houses of the bride and the groom. A palmyrah stick, smeared with turmeric powder and kungumam with mango leaves tied to it. It is then worshipped with rice kept in a vessel in front of it which is later given off to a woman who measures the rice.

A day or two before the wedding, the families of the bride and the groom perform puja to the Almighty and souls of their ancestors seeking blessings for the wedding and the couple’s happy married life.

Among the Nadars, the engagement or the betrothal ceremony is generally held a day prior to the wedding day. This includes the ceremonial exchange of rings and pre-wedding vows between the bride and the bride-groom.

On the day of the marriage, the maternal uncle of the bride-groom and the bride initiate the customs. They individually garland their nephews and niece respectively and offer their blessings to the to-be-wed. The bride is then gifted a saree by the bride-groom’s female family members which she wears for the marriage. Hence after a thali is tied around her neck by the bride-groom and after seeking blessings from elders, they apply vibhuthi on each other’s forehead and exchange garlands. After the villakku darshan of the couple by the brother of the groom, the couple is offered to consume milk and banana. The rituals finally get over by the oil bathing of the newlywed by the groom’s family after which the bride leaves for her husband’s house. After offering of prayers, the couple again comes back to the bride’s house where the day gets over with a sumptuous feast by the bride’s family.

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The Root of All Religions – The Awe of Creation

Before you begin reading this article, please understand that nothing I am writing is with bad thought. I realize that religion is a very touchy subject and some may get offended from my statements, but I do not mean to offend. But- the time has come to put everything on the table. We can not just tiptoe around important issues that are impacting the world in ways that may not be understood until it is too late. Anger is brewing all over and religion as well as social class (which, in my opinion, are directly related) is at the top of the beef list.

I am a Jew. If I were not a Jew, I might not understand the Jewish people. I may feel angry and even hateful. Do the Jews really think they are the "chosen" ones? Are you kidding? What ?! – everyone else is just here to serve them and that is how they think Gd wanted it? What right do they have to just do whatever they want … be crooked lawyers and accountants. Cause entire banking systems to crash. Kick people out of their country so that they can "return"? Who do these people think they are? Do not they get it that they are causing others to suffer under the guise of Gd?

But – on the other hand … was not the first Bible given to the Jews? Was not Jesus a Jew? Is not the basis of all western religion Judaism? Some sects of Christianity even teach their constituents to give respect to the Jew as the Jew is the root of the tree. Is not Israel sacred and were not the Jews called the Sons of Israel (Bnei Yisroel) in the Bible itself? Does not the story go that the Jews were brought out of Egypt into the desert to receive the Torah (the Bible) and it was given to us because none of the other nations accepted it and we did? Can not a Jew say … What ?! Now you want to accept it? …

I want to talk about this because this has caused me a lot of grief in my life trying to understand this issue. I have faith in Gd and my faith relations on the fact that Gd is merciful and must have the ultimate power of understanding human nature better than any person on this planet, obviously. If this is so, which I have to assume it is, Gd understands that humans have this funny thing in us all called a competitive streak. You may not think you do, but you do, in some way or another. Not only do we have a competitive streak in all of us, but that competitive streak has even caused some great men (such as Darwin) to say that is what makes us or breaks us as humans altogether. This competitive streak is the root of all of our conflicts within humanity. Who is richer? Who is better looking? Who is physically stronger? Who is smarter? Who is nicer? Who is more of a giver? Who is more obedient? Who is wiser? Who is more knowledgeable? Who is the most relaxed? Who lives a better life? Who does Gd like better?

Gd does not speak to us in a direct manner because if it were easy, what would life be worth. There would be no challenge or growth to enjoy. Experience is the essence of life. Experience is our "fun". Free will is our gift to enjoy the "fun" with. Put these two together and life becomes the only true blessing that has been given to us.

With that being said, Gd, our Creator, I have to assum, wants us to enjoy the blessing of life that He / She / It hasave to us. But how can we enjoy life if there is competition involved. In competition, someone has to win and someone has to lose. All of us are Gd's creation. In order for someone to breath, they have to have life in them. Life is part of Gd and Gd will never lose. Therefore, all breathing creatures are aspects of Gd that can not lose. We need to understand this before we can move ahead to the next phase of life – PEACE!

We have to rid ourselves of the un-G-dliness in ourselves. That un-G-dliness is our competitive streak. Life is a game, but not a competitive one. It is an interactive game. Competition divides. We are supposed to One. We are supposed to help our fellow pieces of Gd to find connections to one another so we can become whole again – not separate. We need to stop this nonsense of who is better and who is worse. There is no such thing. There is only one thing -GD!

We are all part of a machine. We are all vital. Even the smallest screw on the most advanced machine is vital. Without that small screw the whole machine can disassemble. We have to realize that our screws are falling out of the Machine and we are disassembling. We are causing our own destruction because we have taken up ourselves to decide that the screws were not important and that we can disregard them.

We need to accept that we are one and that our connection is the Awe of Creation. We are pieces to a puzzle and when put ourselves together we can see the big picture. Even religions need to find their right place because each religion is vital to the person that was born to it. Are Jews "chosen" or were they "chosen" to teach this concept that was given to us in a Book Written by Gd to everyone else. Do Christians have more heart or are they necessary to remind the Jews that heart has a place in the puzzle? Are Muslims more Gd fearing than all other religions or are they here to shake us up a little so we do not get too carried away with the concept of Free Will, and are reminding us that boundaries are still necessary …?

I want to mention one more idea … The idea of ​​social class and religion being interrelated. I am just going to say this … the statement "Gd blessed me with a lot of money" really gets my goat. Really? … That's it? Gd blesses people with money? That's all Gd could come up with? Come on now people. Let's elevate our thoughts just a little. Gd has a lot more up His / Her / her sleeve than money …

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VoIP Security – How Secure Is It?

With the advent of VoIP technology, the question of VoIP security comes to mind for many who are afraid that their conversations are being listened to by people they do not even know. Although this is certainly a possibility, so far there have not been any widespread reports of this occurring. It might surprise you to know that your phone conversations on your landline and your cell phone can also be tapped into, just in a different way.

Since VoIP conversations are converted to digital data and then transmitted in the form of data packets, just like traditional data packets that can be intercepted and listened to. This may be a bit disconcerting to hear, but in many cases the security breaches the user from themselves. If making calls using a computer, there could be malware present that is sending these packets to a server over the internet. Once there, the hackers then listen to the conversation.

Why would someone thousands of miles away want to you hear your conversation? Well, people that write intrusive software or malware are generally only trying to gain one thing, your private information. Although we benefit from new technologies such as VoIP, unfortunately so do would be thieves. It's not out of the reality of possibilities for malware to be written to "listen in" to your conversations and retrieve the data based on recognized key terms such as "pin number". If you called your bank and spoke with a bank employee, your private information could get into the wrong hands.

This sounds like a frightening prospect, but there are ways to combat the theft of your voice conversations. Encryption is key to prevent anyone from having unauthorized access. This way the conversation is encrypted when it's converted to digital data which renders it useless to anyone who might try to gain your information. They can still get the data, but since it's encrypted they would have no way to listen to it. For older style phone systems that use digital phones, for someone to listen to your conversation they would have physically be at the location to "tap into" the line. VoIP conversations can be intercepted from anywhere in the world which is why encryption becomes so important.

It goes without saying that the data network itself should have the protection of firewalls. Firewalls are the gatekeepers of a network and will allow or deny traffic depending on the configuration. The firewall serves to act as the main entry point for data. By relying on a firewall, the need for each individual device to have its own security is delegated and administrating security on the network becomes more simplified. Unfortunately, the firewall becomes yet another point through which data packets must pass. Since all of the packets enter and leave the network through the firewall, congestion can become heavy and a bottleneck created. Some networks are configured to have two firewalls one for standard data and one for VoIP data. This way the firewall specific to voice traffic can be configured with the appropriate security settings that would apply only to VoIP packets. It is also recommended that a firewall maintain the QoS or routing priority information on the packet header. VoIP traffic must have priority through the network to maintain higher voice quality during phone calls.

There are several places within the network where it is appropriate to implement firewall protection for added VoIP security. The first is in front of the IP phone system itself. This protects the phone system from any attacks that may originate from with the local area network and provides additional protection. VoIP traffic from remote workers should also be closely monitored to ensure that viruses, worms or other digital nuisances do not travel to the IP PBX via the VPN connection. Lastly, monitoring should occur on the carrier side to monitor for attacks from the carrier network itself. This is true even if the trunk is not connected to the internet.

There are several ways to configure multiple firewalls so that one is specific to VoIP traffic while the other handles other data. They can be set up in line with the data firewall being the first line of protection and the VoIP firewall immediately behind it or the data firewall can handle data traffic on its own while still processing VoIP traffic after it has been filtered by the VoIP firewall. The last configuration is one of both the data and VoIP firewalls sitting behind a router where the data firewall and the VoIP firewall filter data exclusive to their individual purpose. Regardless of the configuration, having a separate VoIP firewall is another layer of security protecting both your voice conversations an IP phone system.

VoIP is innovative technology which time has come. With the proper configuration and security settings, VoIP telephony can be just as secure as telephony using circuit switched routing. VoIP security is easily achieved with planning and appropriate security measures.

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How to Select a Home-Based Business

Everyone is aware that the United States is in a recession. The word recession conjures up images of people standing in unemployment lines, food pantry lines, and Salvation Army lines. Unemployment rates typically skyrocket during a recession. More people are out of work during a recession than any other time. Other signs of a recession are increasing numbers of bankruptcies and foreclosures. Stock market Declines are also prevalent during a recession. These have made headlines along with the financial crisis facing us today.

Many people are concerned about their jobs. Major corporations have announced reductions and some have cut as much as 20% of their workforce. Recessions are temporary but, by the very definition of negative economic growth for two consecutive quarters, it takes time for the economy to return to normal. Many people will be adversely affected by this recession because of the predicted effect it will have on the economy. More people are expected to be without employment longer than in previous recessions. Remember the movie with George Clooney and Mark Wahlberg, The Perfect Storm. Remember how the weather conditions combined to cause a hurricane of epic proportions? Well, we are dead center in the middle of The Perfect "Financial" Storm.

Foreclosures and bankruptcies are at record levels. The top corporations in the country have gone out of business or are at risk of going out of business. The two largest industries, the housing industry and the auto industry, are on the roads. Hundreds of mortgage companies are no longer around. The government seized control of Fannie May and Freddie Mac on September 7, 2008. General Motors has stated that it may not have enough money to survive another year and is pleading with Congress to bail them out similar to the financial institutions the government is bailing out With the largest bailout plain in US history.

If there was ever a time to protect your income by starting a business, now is that time. A home business provides tax benefits that are not available to you as an employee. Not only will you save money on taxes, if you are in the right business, you will have more control over your income, your time, your life. However, with so many business opportunities available, how do you find the right one? This article is intended to help you understand what makes a business opportunity a great opportunity. Have you ever heard of being at the right place at the right time? Many opportunities boast of being the best opportunity because of conditions and timing. Some are, many are not. When you look at the current economic situation you see increasing rates of unemployment, high home foreclosure rates, devastating stock market Declines, and losses in 401 (k) 's. We are bombarded with these conditions when we open the newspaper or turn on the television. Now let's delve into these conditions. What do you think about when you hear that unemployment rate is at 6.5% which is a five-year high and the company layoff announcements? You begin to think about your job security, right? Many employers hint at the news in order to motivate employees with fear. They say things like "I know things look really bad out there but if we all do our jobs, we should be fine".

When you start thinking about your job security, what are you really thinking about? You're thinking about how your world will be affected if you lose your income. Your rent or mortgage, your car payment, your children's college fund, your standard of living are all at risk if you lose your income. You find yourself worried about how you will make ends meet. How your relationships with family members and others will be impacted. You become disappointed with thoughts of postponing your much needed vacation or the inability to buy things you want for yourself and for your family. When you think about the high rate of home foreclosures, you wonder if you are safe from foreclosures. You begin asking yourself what you would do if you lost your home. How losing your home would affect your life.

When you consider the steep drop in the stock market and your retirement account, you feel helpless knowing that you have lost a sizeable amount of money by trusting others to invest it for you. You begin calculating how much longer you will need to work in order to make up for your financial losses. You look for answers but there does not seem to be a quick remedy.

You are not alone and millions of Americans are in the same situation. We are all in this mess together. Does that make you feel better? We can blame the president, the Congress, the giant corporations, or anyone else we feel is responsible. The fact remains that we are in one of the worst economic and financial situations in history. The question is … what are you going to do about it? How are you going to make positive changes for yourself and your family? Are you finally going to start a home business which will give you an opportunity to protect your income, your home, your automobile, and your standard of living? Are you going to start a home-based business which will provide you with significant tax savings. Are you going to start a home-based business that will give you more control over your life? When you are looking for a business opportunity, you need to determine if it solves a problem and meets a demand. Will you offer a product or service that truly benefits people? Understanding the current economic and financial conditions will help you decide if the business will be successful or not.

You may be a great sales person and have incredible depths of desire and confidence but if you're selling the wrong things to the wrong people, there will be little chance of success. If you offer solutions to the 77 million baby boomers who are stressing out over retirement, if you offer solutions to the millions of Americans who have lost their jobs or are concerned about losing their jobs, if you offer solutions to investors looking for places to grow Their money you are likely to be successful. Imagine providing people wishing to retire with an opportunity to recover money they've lost in the stock market crash. Think about the gratitude they would have known they could retire on schedule without lowering their standard of living. Consider the families you will help by providing them with an opportunity to have more money than they have now. Picture the children growing up without fear of being displaced from their homes in a foreclosure. Envision the investors who have lost confidence in the stock market learning from you how they can grow their money from 8% to 50% annually guaranteed guaranteed. How many business opportunities do you know about that provide these solutions?

How many business opportunities do you know about that allow you to provide these much needed solutions in an automated fashion? Can you envision how much money you can make when you combine those solutions with the power of the Internet? You can start a business from the ground up or buy an existing business such as a franchise, Multi-level Marketing (MLM) business, or an Internet business. Since timing is everything, you can tap into the market place instantly when you buy an exiting business which is one of the major advantages over starting a business from the ground up. Look for a business that not only solves a problem but either is or can be automated. Because time is money, an automated business allows you to work more efficiently which, in turn, allows you to make more money in less time. Look for provided business training, commission rates, payout frequency, marketing support, startup costs, ease of startup, as well as automation when exploring existing business opportunities.

Products and services are created based on a demand and, since the marketplace is dynamic and constantly evolving, many new products, services, and even companies will come into existence "overnight". Most large corporations lack the ability to act quickly to market changes due to their business structure and processes. You may not see these companies offering products and services that solve our current financial problems for months or years to come. Small businesses can react quicker to the changing market and then have incredible advantages over corporate giants. The window of opportunity is open. Now is the time. To quote from the movie Dead Poet's Society, "Carpe diem".

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Save Big On SEO

Search engine optimization has come a long way over the years. When I entered the field in 1996 most SEO was just entering a few lines of Meta tags and making sure your keywords were prominent on the page without overdoing it. Of course, back then there were maybe 25,000 to 50,000 competitive web pages for any given keyword. Today typical competition ranges from 800,000 to 1,100,000. That's a big difference! Go ahead and type in any keyword phrase into Google, Yahoo or Bing to see what I mean. Crazy, is not it?

OK, so we know that SEO has become a lot more complicated than it once was, while also becoming much more competitive. This is not exactly new news to most of us. We already knew SEO was a big deal. Even if we did not know exactly how big a deal, it becomes apparent that it must be both valuable and difficult when you see how much it costs to pay an SEO company.

As of June 2011, the average cost of SEO services in the United States hovers around $ 9,000.- to $ 14,000.- per year for a typical service industry company such as plumber or electrician. It is also about the same (high-end at 14k to 18k) for accountants and even more for legal practices going after ultra competitive keywords that bring in the big bucks in clientele (20k plus!).

When all is said and done, the typical business owner will invest ten to twenty thousand dollars per year in SEO. And although it sounds steep, they would not be doing it if they were not making even more money in return. In most cases; Much more money. As I guess as the old joke goes – why is SEO so expensive? Because it's worth it.

But how does that help you? Unless you have the money to invest, it does not help you at all. In fact, it hurts your position because now you are competing against those with a huge advantage. And that advantage is helping them pull even further ahead, steal your customers and make even more money. Do you have heard the old saying about the rich getting richer and the poor getting poorer? This is a great example of how it happens in business. But it does not have to be this way. They might have money but you have brains. Now if you are willing to match those smarts with a little hard work, you can take on your biggest competitor and never look back.

First of all, use a keyword suggestion tool to find the best keywords to target. Just run a search for "free keyword tool" and try a couple out. If you use Google's free keyword suggestion tool you can even just enter your domain name (or that of a competitor) and let it suggest which keywords are best to target.

Second, make a list of three to five keywords that you think are right up your alley. If you sell items locally, be sure the keywords include your geo … IE / "plumber in Boston" or "Boston plumber". Of course, make sure there is plenty of search volume for the whole keyword, including the geo qualifier (city, town, etc.)

Third, run a search for each of those keywords on Google, Yahoo and Bing to see if your site comes up. If you do not see it in the first page or two, there is no need to look any deeper because nobody is going to find it anyway. Tip: You can also look into a piece of SEO software to do this for you by running a search for "rank tracking software."

Now, make note of the keywords that show the most promise and make this your target list.

Note: If any of these keywords show up within the top ten pages of the search engine results, then you probably do not have to do any onsite SEO like adding SEO copywriting or updating Meta tags. In fact, you can do it all by just building quality one-way inbound links so you can skip to that step.

Finally, if you find you need to update the on-page factors such as SEO copy and Meta tags, follow these simple steps.

1.) Make sure you have at least 300 words of text per page and that your keyword in question shows up at least once per 100 words (1.5 times is optimal), without going over five arguments total.

2.) Most search engines will expect to see your main keyword mentioned more at the top of the page and less as you get toward the bottom. Please note however that you need at least one mention in the final paragraph to keep it feeling legit.

3.) Pay special attention to your Title Meta tag and keep it simple. Having each keyword separated by a "pipe" is a great way to handle this tag with the company name put toward the end. Just do not use the geo too often and feel free to follow-up with the state abbreviation and state name spelled out. For our example may be "Boston Plumber | Boston Plumbing Company | Emergency Plumbers | Boston | MA | Massachusetts".

4.) Get as many high quality backlinks as possible from authority sites. An easy way to do this is to register with as many directories as possible. Easy, but it can be very time consuming as it typically involves setting up a user account, writing a good title, writing an SEO optimized description, verifying your account setup through an email, submitting your request and entering a captcha code to prove you are Human and not an automated bot, and finally verifying your submission via email. There are plenty of other ways to get links, and you will need several to really succeed. If you do not mind spending $ 75 you can hire a link building company. If you do not want to continue spending that money you might want to look into buying a piece of SEO software for $ 150 to $ 200. If you go this route, get one that does automatic rank tracking for you too and save a ton of time and effort.

Please note that as an SEO professional I am happiest when people choose to hire out the work. However, as a small business owner, I must say that if you can invest $ 150 or so, you can scoop up a tool that does it all for you. Most SEO professionals have at least this one in their toolbox; Http://www.seoeliteweb.com but there are many out there. Just shop around and spend wisely. You can save an absolute bundle on your SEO efforts, and eat your competition's lunch, if you do.

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Teen Relationships

Before I start to talk about teen relationships I feel I have to make a clarification. Many people when they think of the word relationship, automatically equate it to love or sexual relationship. According to the general definition of relationship this is any connection between two or more elements and these elements can be anything from chemical substances to human beings. So from this definition it is simple to deduct the meaning of this word applied to human beings. A teen relationship can be any kind of relationship

  1. between teens of the same gender
  2. between teens of the opposite gender, like boyfriend girlfriend relationships
  3. between teens and other persons of the same or different gender and different age.

The quality of these relationships can also vary, but there are two kinds of teenager relationships I’m going to talk about here;

  • teen friendships and
  • teen love relationships

Teen Friendships

This kind of teenager relationship will fit into all three categories above. It can exist between a teenager and other persons of same or different gender and age. A good friend – no matter age or gender – is one of the best things you can have on this earth. A really good friend that is special to you and means much to you. A person that is always there for you.

Many successful love relationships has started with friendship and this is probably the reason for it’s success. The better you know the other person, the better you’ll go along with him or her and in a long lasting love relationship – as man and woman – your appreciation of your partner as a friend will mean much more than anything else. If we look at it from the other end, it seems much more difficult to build a friendship from a love or sexual relationship. In fact, I have not heard about it, maybe you have but the point is that a good friendship is always good to have both as a basis of a future love relationship and as a friendship by itself.

A teenage friendship can exist between anyone no matter what gender, age, race, background or whatever. A 13 year old girl and a 50 year old man can have a great and even lifelong friendship together as well as two teenagers of the same gender.

Teen love relationships

While you can talk quite frankly and straight forward in a friendship most of us are more aware of not hurting the partner in a love relationship. This can evolve to a degree of lies and even no communication at all just to protect your partner.

There are also more mutual expectations in a love relationship and more intimate emotions are involved than in a good friendship. A teen love relationship can be great and long lasting but if there is no basis of friendship in it the probability of sustaining it is significantly lower. There are some legally defined limitations with regards to who can go into a teen love or sexual relationship. It is illegal for people of 18 years and above to have a sexual relation to a minor but It is definitely not illegal to have older friends.

A good friendship is one of the best gifts God has provided our lives with and even if you marry the sweetest boy or girl in the world, neither of you will be happy if you aren’t good friends.

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Sales Techniques – 5 Winning Styles

Why is it that some sales professionals are much more successful at selling than others? Often this success can not be attributed to better education or training but something less obvious. Putting a ‘label’ on a behavior or approach can help identify development gaps and focus future training to increase the performance of each sales professional. Recent research has identified five different selling styles. To make the grade, sales professionals need to use at least three of these styles. To be highly successful, sales professionals should use all five styles.

Five Sales Styles A recent study of sales professional in the medical arena has disclosed five primary selling styles:

The Relationship Selling Style :

This style is all about cultivating a close, personal rapport with the prospects and customers. Relationship sellers are known for their friendship and outgoing personalities.

The Technical Problem-Solving Style :

Sales professionals who are experts on their products and are able to educate their audience on the details of their offerings are practitioners of the Technical Problem-Solving style. These individuals tend to be quite analytical, and they excel at establishing technical credibility in front of their prospects.

The Account Servicing Style :

Sales professionals who use this selling style focus on keeping existing customers happy while asking for more business. This service-minded style is built upon a foundation of responsiveness, proactive follow-up, and a strong commitment to doing what is right for doctors and their patients.

The Assertive Style :

Assertive style sales professionals sell through strength of personality. Strong assertive style reps typically bring that difficult-to-train, “fire in the belly” approach to the work. They are extremely competitive, self-assured, intense, and assertive.

The Business Partnering Style :

Sales professionals who establish a business consulting relationship with their customers employ this style. Business Partners understand strategic issues and market conditions that influence business practices. They excel in helping their customers “grow” their businesses. Successful business partners display excellent big-picture thinking skills, market knowledge, persuasive communication capabilities, and creativity.

Which Styles Work Best?

Using three of these five selling styles will result in average sales results. The Relationship Selling, Technical Problem-solving, and Account Servicing styles are necessary components for most sales positions. If a sales professional does not have solid proficiency in each of these three styles, he / she may struggle to gain the respect of the customer. The outstanding sales professionals, the individuals who consistently “knock the cover off the ball”, bring something in addition to these three styles to their selling. They display a strong combination of the “fire in the belly” Assertive Style and the “learned” Business Partnering style.

At their very core, all outstanding performers display a strong desire to succeed. They are extremely competitive, goal-focused, and accountable. They utilize an abundance of tenacity, energy, and intensity to drive bottom-line success. Beyond this “warrior” mentality, these sales professionals also display a greater ability than others to consult with their customers. They are attuned to the business strategies and growth plans of their customers. They recognize and can persuasively communicate how their company and products can add value to the customer’s business. They are active students of their industry and marketplace, and they are viewed as true business partners by their customers.

Developing a Repertoire of Styles To raise sales performance, sales professionals should think through:

  1. Which style (s) am I most dependent on?
  2. Do I ever over-rely on one style to the detriment of the others?
  3. Based on my market and my success rate, on which styles do I need training and development?
  4. Which styles do the top-performing sales professionals in my organization utilize, and which styles can I emulate?

By understanding an individual’s unique selling style and analyzing the gaps that exist between themselves and the best performers in their company, the sales professional can seek the training and advice they need to help build their repertoire of influencing styles.

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Understanding the Boundary Between Education and Literacy

The Title is self-explanatory. Let’s clear our concepts first;

What is Literacy?

Literacy is the ability to read, write and express ourselves. The key to literacy is reading development, a progression of skills that begins with the ability to understand spoken words and decode written words, and culminates in the deep understanding of text.

What is Education?

I define Education as the capability to use the ability to express ourselves. This is one line definition of education. Education is the application of literacy, not just the literacy.

A person can’t say that “I am educated because I know how to read, write and express myself.”

Coming to my point, Are we really getting educated or just literate? People pursuing great degrees are still left unemployed. Students with great minds and talents are unemployed and maximum number of unemployment can be seen in engineering. Why is this? The answer to all these questions is THEY ARE JUST LITERATE, NOT EDUCATED.

They lack skills because they just know to express themselves but they don’t know how to express, why to express and what to express. Education involves whole methodology of applying skills, to foster development and exploring new ideas.

Now, coming to India’s education system, I believe that India is focussing on its academics but not in proper manner. Children here are characterized on the basis of their grades, marks and how much they know, not on their talent, skills and how much they discover the undiscovered. The children who have knowledge are intelligent but the children who discover and explore knowledge are called to be wise and genius.

Taking an example, Albert Einstein found no profit and interest in knowing history and learning those dates, left one of the best schools by giving fake medical certificate of nervous breakdown and started discovering the undiscovered, exploring the unexplored and fostering the science and technology not for anyone else but for himself, for getting inner satisfaction and peace. He is one of the best scientists who brought a new look to the era of science.

The people in India who are extremely talented and skillful, leave the country for getting better jobs and opportunities in foreign cities. Why this happens? What is the reason? What makes people and talents of India to leave such a wonderful country? Is this because of outer fantasies, glories or fame? No, the answer is, India lacks in its education system which makes Indian talents to settle outside.

India is a democratic developing country. India is developing constantly in its academics but in wrong way. We are just getting LITERATE, not EDUCATED.

Leaving a question for you;

Are you just literate or educated?

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Using Effects In Garageband

While GarageBand may be marketed as an entry-level program, it provides a surprising number of great sounding effects. In addition to sounding great, these effects are also very easy to work with. Let’s look at the different ways that effects can be used in your GarageBand songs.

Software Instruments

Software instruments come pre-loaded with four effects. Let’s look at them individually:

  • Compressor: Technically, compression is a form of dynamics processing that allows you to “squeeze” the dynamic range of a signal. In real-world terms, this means that the difference between the loudest part of a signal and the softest part is decreased. In effect, the soft parts of a sound get a little louder and the loud parts get a little softer. This allows the signal to pop out a little more in the mix. Compression is used most often on very dynamic signals like drums and vocals.
  • Visual EQ: Short for equalization, EQ allows you to increase or decrease the volume of certain frequency ranges in a sound. As you add tracks to your song you may find that your mix begins to sound “muddy” and undefined. You can combat this by removing unimportant frequencies from each track. As an example, removing some low-mids from a vocal track may help it sparkle a little more.
  • Master Echo: This slider controls how much signal from this track is sent through the Master Echo effect.
  • Master Reverb: This slider controls how much signal from this track is sent through the Master Reverb effect.

Real Instruments

Real instruments come pre-loaded with the same four effects as software instruments, with the addition of one new effect:

  • Noise Gate: The purpose of a noise gate is to keep out or “turn off” any sound below a certain threshold or volume level. A perfect use for a noise gate would be to eliminate pickup noise and hum from a guitar signal. When the guitarist isn’t playing the noise gate is closed, keeping the pickup hum from being heard in the mix, but as soon as the guitarist starts playing the noise gate opens up and the guitar signal is let through.

Guitar Tracks

Guitar tracks deal with effects in a different manner from software and real instruments. Not to disappoint anyone, but I’m going to save this for another article. I wouldn’t be able to do it justice in a few short sentences here.

Master Track

The signals from all of the separate tracks in GarageBand run through the effects on the master track. The master track in GarageBand comes pre-loaded with five effects that are broken into two groups:

Track Effects

The amount of each track that runs through these two effects is controlled by the master sliders on each instrument track.

  • Echo: An echo is a delayed repeat of a sound that usually occurs at a subdivision of the beat, like quarter-notes or eighth-notes.
  • Reverb: Put together enough separate echoes and what you get is reverb. Think of reverb as the ambience of a space. Generally, the bigger the space, the longer the reverb time.

Master Effects

These default to off so you’ll need to turn them on if you want to use them.

  • Visual EQ: Same as with the software and real instruments.
  • Compressor: Ditto
  • Ducker: Used most often in voice-over work, a ducker is designed to automatically reduce the volume of backing tracks while a lead track plays. This isn’t used too often in music.

Just Use The Presets

The effects in GarageBand are all very editable but I would suggest that you start by using the presets. Each effect comes with a very nice set of presets that will work well for about 90% of your needs. If you find yourself needing something that the presets aren’t giving you then I would suggest following these steps:

  • Pick a preset that is close to what you are looking for.
  • Clicking on the graphic on the left side of the effect will bring up the editing parameters for that particular effect.
  • Now start adjusting the effect parameters until you get the sound you want. Don’t be afraid to experiment because you can always go back to the preset if you really mess things up.
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Beginner's Guide to Search Engine Optimization

Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.

In short, Search engine optimization is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

Search engine optimization is the adjustment of html page entities and content for the express purpose of ranking higher on search engines. Search engine optimization is the skill of designing or re-designing a website in order to improve the search engine ranking of that website for certain relevant keywords.

How do Search Engines Work?

In order to use Search Engine Optimization one must know full functionality of Search Engines. The working is as follows:

Search Engines for the general web do not really search the World Wide Web directly. Each one search a database of the full text of web pages selected from the billions of web pages out there residing on servers. When you search the web using a search engine, you are always searching a certain stale copy of the real web page. When you click on links provided in search engine search results, you retrieve from the server the current version of the page. Search engine databases are selected and built by computer robot programs called spiders.

Although it is said they "crawl" the web in their hunt for pages to include, in truth they stay in one place. They find the pages for potential inclusion by following the links in the pages that they already have in their database (ie, already know). They can not think or type a URL or use judgment to decide to go look something up and see what's on the web about it. Computers are getting more sophisticated all the time, but they are still brainless. If a web page is never linked to in any other page, search engine spider's can not find it. The only way a brand new page – one that no other page has ever linked to – can get into a search engine is for its URL to be sent by some human to the search engine companies as a request that the new page be included. All search engine companies offer ways to do this.

After spiders find pages, they pass them on to another computer program for indexing. This program identifies the text, links, and other content in the page and stores it in the search engine database's so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches Its content.

Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders can not access them. Pages that are excluded are referred to as the Invisible Web. The Invisible Web is estimated to be two to three or more times larger than the visible web.

Brief Introduction to Search Engines

While the public generally refers to all Internet searching tools as search engines, there are actually three different types of it. These types are as follows:

¨ Search Engines – AltaVista, Google, Teoma, AllTheWeb, MSN etc

¨ Directories – Open Directory, Yahoo, LookSmart etc

Portals – AOL, Netscape, iWon, Lycos, HotBot, Excite etc

Search engines and directories take the following variables into consideration when determining your site's ranking in the results for a specific search:

¨ Quality – The quality of your Web site affects the directory editor's evaluation of your submission. Quality refer to utility or usefulness and comprehensiveness.

¨ Title – The title is one of the most important factors in your site's search engine ranking. Because directory search engines such as Yahoo! only search through the title, description, and URL you submit, having important keywords in your title is critical.

¨ Content – For search engines that index your page using an automated process, such as AltaVista, Google, Teoma, AllTheWeb, MSN, Inktomi, the content is critical. The content must be brief, focused, and internally consistent.

¨ Description – The Meta description tag must speak convincingly to the search engine user and must include key words and phrases.

¨ Popularity – Popularity is a term used to describe search engines' measurement of your site's importance to the web community. It factors in the number, quality, and type of Web pages that include links back to your page. Google has a branded version of popularity it calls Page Rank. Links to your Web site increase your popularity and offer search engine spiders robots more opportunities to index your page.

¨ SEO – Search Engine Optimization fine-tune the code on your page to help you win for specific searches.

Search Engine Optimization is a science as well as an art

SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today's most important search engines. In order to achieve the maximum and most beneficial results, search engine optimization today needs to be carefully planned and executed as an integrated project.

Benefits of Search Engine Optimization (SEO):

Search engine optimization will absolutely provide the lowest-cost traffic to your site but results generally take months to show up

¨ Search engine optimization could be thought as an investment for your site

¨ Search engine optimization involves a one-time fee and minimal monthly outlay

¨ Search engine optimization is time-consuming to implement, can mean recoding entire site

¨ Search engine optimization take months for results to kick in

There is no guarantee for a specific ranking in Search engine optimization.

¨ Targets a relatively low number of high-trafficked keyword phrases in Search engine optimization.

¨ Over the long-term is much cheaper than pay-per-click

¨ Produces long-lasting results – good Search engine optimization can last for a year or more

¨ Substantial Increase in Search Engine Traffic, When the site ranks for words which people search often we get lots of targeted traffic, Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper,

¨ Return of Investment is very fast and well worthwhile, Since Search engine optimization send only targeted traffic to a site the ROI for a site is quick and pretty high

¨ Return of Investment has direct impact n the conversion Ratio since this is targeted traffic the conversion rate is very high.

¨ Search engine traffic never stops once achieved high ranking for you, Search engines promote your site 24 hours a day, 365 days a year.

Who needs search engine optimization services?

There are over a billion web pages over internet, and most of them are never known. Only one company in hundred-employ search engine optimization services. It is vital to the business of any start up company, or even a traditional established company to be seen and know in the Internet. Search engine optimization services are required by the vast majority of companies in the Internet.

What does search engine optimization services do for your company?

Search engine optimization services greatly increases the number of customers to your website by optimizing your site to make it rank high in the major search engines, which would increase one's business and sales.

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